.qualifications

Mike a senior leader and creative problem solver with cross functional business operations, marketing and technology integration experience in many sectors including fortune 500 retail and non-profits. He has a successful history of blending the "art and science" of understanding consumer behavior to continuously deliver profitable and creative business strategies, high quality consumer experiences, and community/brand loyalty.

His approach is to use consumer data, analytics and a test and learn approach to design and refine highly engaging, cross channel, consumer journeys that convert and promote loyalty. He never stops learning and being curious.

A right brain thinker with a toolbox of left brain tools enables Mike to generate incredible, creative, sometimes new to the world solutions to problems with the skills to consistently deliver individual and team goals on time and with top quality. His analytic mind enables him to pull together information and ideas from different areas and assemble them into an understandable and actionable picture.

  • Skilled at using consumer data, analytics and a test and learn approach to design and refine highly engaging, cross channel, consumer journeys that convert and promote loyalty.
  • Skilled at development and management of balanced, multi-channel marketing strategies including digital, direct mail, print, and other channels to generate profitable growth and retention.
  • Operational experience with new business development, strategic planning, product line development and management, operations management, logistics, purchasing, vendor/agency management, P&L management, internal/external team leadership and mentoring.
  • Execution capabilities include website management, conversion and optimization, paid & organic search, email and affiliate marketing, and social/mobile/display advertising.
  • Technical experience with customer relationship management, databases, eCommerce platforms, automation tools, web user interface design and development, website navigation and taxonomy, order management and warehouse management systems, user testing and web analytics tools.
  • Consistently build and develop high performing teams and acquire and maintain talent to attain high bar goals. I believe that my role as a leader is to consistently seek and give feedback to insure each team member is able to develop to their highest potential to ensure the team and the organization is successful.
  • Have successfully led large scope, cross-department projects including the management of proposal requests, contracts, purchase, implementation/integration and training. Have also led multiple projects focused on deliverables such as process improvement, improved customer experience and conversion.